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2021 "SST Seltzer" Product Launch Campaign

Performix brought us back for another collaboration, this time on their Autumn 2021 New York City shoot to premiere the brand new labeling of their SST energy seltzer’s and their brand new protein powder product. 


Our longstanding relationship with Performix allows us to maintain a consistent approach to content that centers around the active lifestyle of their community and depicting their products as the fuel that keeps them going.

Director: Ryan Hutchins

Assets: photo & video

Placement: Brand social channels including official Instagram & Facebook

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