"Wasted Youth" Official Video
Director Ryan Hutchins teamed up for another project with longtime collaborator & Capitol Records signed FLETCHER. A bold vision oozing in shades of baby pink and blue, Ryan and Fletcher shot the bittersweet tale of a sadistic ex-lover with a vulnerable artist performance and a striking dollhouse-like aesthetic.
Director: Ryan Hutchins
Placement: Vevo & Youtube
Results: 6.3 million views. Organic viral response including critical acclaim in global media outlets from TeenVogue to W Magazine. "Wasted Youth" was a turning point in Fletcher's development, painting her as a voice for LGBTQ+ women and positioning her as fast growing pop superstar amid a long negotiation process that led her to sign with Capitol Records.