FLETCHER

"Wasted Youth" Official Video

Director Ryan Hutchins teamed up for another project with longtime collaborator & Capitol Records signed FLETCHER. A bold vision oozing in shades of baby pink and blue, Ryan and Fletcher shot the bittersweet tale of a sadistic ex-lover with a vulnerable artist performance and a striking dollhouse-like aesthetic. 

Director: Ryan Hutchins

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Assets: video

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Placement: Vevo & Youtube 

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Results: 6.3 million views. Organic viral response including critical acclaim in global media outlets from TeenVogue to W Magazine. "Wasted Youth" was a turning point in Fletcher's development, painting her as a voice for LGBTQ+ women and positioning her as fast growing pop superstar amid a long negotiation process that led her to sign with Capitol Records.