"SWEET BUT PSYCHO" SINGLE LAUNCH
Director Ryan Hutchins worked with Atlantic Records on the development of Ava Max, assisting in the launch of her first single "Sweet but Psycho."
Ryan was tasked with producing an eye-catching lyric video and animating her cover art for release content.
VP of Marketing Brooks Roach, on Ryan's work: "Ryan’s work has played a direct role in the growth of our talent. His lyric video for Ava Max’s “Sweet But Psycho” was her first visual introduction for its audience of nearly 30 million viewers as the song soon became #1 on the charts in the United Kingdom. His video contributed to a carefully tailored aesthetic that was essential to her successful launch.
Director: Ryan Hutchins
Assets: photo, video & animation
Placement: Vevo, as well as brand social channels including Instagram, Snapchat & Facebook