ADIDAS NEO

Director Ryan Hutchins worked alongside GlamPR and Annex88 in the production of Adidas Neo's Cloudfoam Ultimate Campaign, featuring prominent social media influencers Dytto & Aaron Carpenter. The campaign was centered around movement, with influencers performing a series of dances and acrobatics from moonwalks to backflips, shot in various locations around Los Angeles.

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Ryan was tasked with capturing content in a fast-paced two-day shoot, delivering assets consistent with the brand's monochromatic color palette and crisp imagery.